Because it’s worth it
Why are we prepared to pay so much? A wonderful handbag works with many outfits so the price per wear starts to look very affordable. In addition, you don’t need to worry about squeezing into it, it looks great on every size. The combination of luxury label, stylish design and media frenzy adds up to a must-have bag that will be obtained at any price. The high cost in itself defines a strong level of aspiration.

She’s gotta have it
There’s no question women have an emotional attachment to fashion - we honestly believe a new bag might change our life. The latest clutch of roomy, pocket-laden bags are so functional it’s easy to feel that they really do make life easier (mmm, and they look so gorgeous too). If you want the bag badly enough you’ll convince yourself it’s worth it. And don’t disregard the power of the media. However immune we think we are, it’s easy to get sucked into must-have mentality with every new label that hits the stores. It’s not even leather yet these high fashion tote bags are certain to sell out despite their $900 price tags. Or look at the impact It bags have on the stars - Nicole absolutely adores the Balenciaga Lariat bag, confessing that she has it in five colours, whilst Alex Curran prompted a cacophony of complaints to the buyers at Harvey Nichols from the WAGs in Baden-Baden when she was the first to be photographed with the latest $2,400 Chloe Python tote.

Buy it now!
So what should you look for if you fancy a Bag but are scared of the commitment?